Rani Pramesti on crowdfunding for social change
SEDIH // SUNNO
A shared cultural vision and fundraising prowess was crucial in bringing MATCH recipient Rani Pramesti’s new work to the stage.
Rani P Collaborations inspires social change through performing arts experiences by and with culturally diverse women. The inaugural presentation of Sedih // Sunno represented a significant moment in the company’s artistic journey, with participation in Next Wave 2016 ensuring a national platform for their vision.
At a glance
- Project: Sedhi // Sunno
- $ raised: $4,000
- Donors: 1
The work invites the audience to play the role of honoured guests as they venture into the worlds of two families. Four female artists accompany you through an intimate performance installation, created out of treasured family heirlooms made of Indonesian Batik and Fiji Indian saris.
The fundraising campaign
Whilst maintaining a broader crowdfunding campaign on Pozible, the company also developed a strategy to approach appropriate institutions to back the project. They established a plan to target Indonesian communities throughout Melbourne and to engage with local ethnic media.
The focus of the work and its artists sat comfortably with the aims of the Herb Feith Foundation, a body established through Monash University to support and celebrate international educational activities, particularly those focused on Indonesia.
Utilising contacts and resources within the Indonesian community, the company was able to present their vision to the Foundation, and secured a small grant for the development and production of Sedih // Sunno.
The outcome
“I have learned a lot about what makes for a successful campaign….We give people a valuable and transformative experience through our artistic work. It is worth supporting.” – Rani P Collaborations
