Stuart Rose on crafting his fundraising message
Contemporary folk, jazz, blues and world musician, Stuart Rose is a multi-instrumentalist and dedicated to improving his practice.
He participated in Match Lab this year to raise funds to tour his album, Atmosphere, internationally and to take part in artist workshops in New York.
Stuart used the Australian Cultural Fund to fundraise and found that offering tax-deductible donations was a great incentive for his supporters. His well-planned strategy focused on digital marketing for a brief but dynamic 30-day campaign. Stuart appealed to his donors to come on the journey with him to New York, and highlighted the importance of patronage on an artist’s path towards sustainability and growth.
Stuart exceeded his target, raising $3,175, and with matched funding from us is able to cover flights, accommodation and tuition fees for sessions with his guitar mentor in Brooklyn.
“I was able to reach the target in three weeks through some good planning and pitching my project to people,” said Stuart. “It was hair-raising running a 30-day campaign. Honing my pitch at the Match Lab Clinic certainly proved to be effective – two new business donors came on board and a very supportive private donor gave $2,000!”