Building Your Case For Support
Your case for support is one of the most important documents you will create for your organisation. Put simply, it’s your reasoning for why people should support you.
It’s the basis for all your fundraising communications, and allows you to engage and motivate supporters. Watch here to learn about developing your case for support.
Below we dive into two successful cases for support to show what works, and why. Big thanks to La Mama Theatre and West Australian Ballet for sharing their cases for support with us. Read their case studies:
Watch the next video: Creating Relationships for Life.
About the presenters
Sandra Robertson, Development Director, Melbourne Recital Centre
Sandra has over 25 years’ experience in fundraising and senior leadership in the not-for-profit sector. She is Development Director of Melbourne Recital Centre. Previously she held a grants management role in local government, development roles with the National Ballet of Canada and Australia Business Arts Foundation, and was Deputy General Manager of Melbourne Festival. As a consultant, she has provided strategic development and business planning advice to a range of Australian arts organisations. Sandra has an honours business degree from the Richard Ivey School of Business, London Canada and a Masters of Marketing from Monash University. She was the recipient of a Betty Amsden scholarship to attend executive education at the Harvard Kennedy School and is a graduate of Canada’s National Ballet School. She is currently on the board of Polyglot Theatre.
Melinda Martin, Director, Linden Art
Melinda is Director of Linden New Art, a leading contemporary public art gallery based in the Melbourne bayside suburb of St Kilda. Since joining the organisation in 2012, she has overseen the development of a new strategic vision and building upgrade to help shape the galleries success. Melinda has over 20 years’ experience working across the private and public sector, including senior roles with the Australia Business Arts Foundation, Anna Schwartz Gallery and Monash Gallery of Art. In 2018, Melinda was awarded a scholarship to join the Women in Leadership Program at Melbourne Business School and in 2017 she travelled to the UK with support from the Gordon Darling Foundation to review a range of donor and community engagement programs in contemporary galleries. Melinda was a member of the Public Galleries Association of Victoria’s Board, serving as Vice President from 2014 to 2016, and chaired their fundraising sub-committee.